{"id":15277,"date":"2021-02-19T13:58:59","date_gmt":"2021-02-19T18:58:59","guid":{"rendered":"https:\/\/www.emilysentourage.org\/?p=15277"},"modified":"2023-12-20T05:22:02","modified_gmt":"2023-12-20T10:22:02","slug":"magic-line-campaign-exceeds-goals-takes-ee-to-new-heights","status":"publish","type":"post","link":"https:\/\/www.emilysentourage.org\/tr\/magic-line-campaign-exceeds-goals-takes-ee-to-new-heights\/","title":{"rendered":"\"Magic Line\" Kampanyas\u0131 Hedefleri A\u015ft\u0131, EE'yi Yeni Zirvelere Ta\u015f\u0131d\u0131"},"content":{"rendered":"<p>Covid pandemisinin 2020'de y\u00fcz y\u00fcze ba\u011f\u0131\u015f toplama etkinliklerini durdurmas\u0131yla birlikte Emily's Entourage (EE), b\u00fcy\u00fck hayaller kurarak ve farkl\u0131 d\u00fc\u015f\u00fcnerek y\u0131ll\u0131k kampanyas\u0131n\u0131 ger\u00e7ek EE tarz\u0131nda yeniden ke\u015ffetmeye \u00e7al\u0131\u015ft\u0131. \"Sanal gala \"n\u0131n \u00f6tesine ge\u00e7en EE ekibi, y\u0131ll\u0131k y\u00fcz y\u00fcze gala ve \u00e7a\u011fr\u0131n\u0131n yerini almak \u00fczere bir ay s\u00fcrecek bir multimedya kampanyas\u0131 geli\u015ftirdi.<\/p>\n<p>\"Sihirli Hat\" temal\u0131 kampanya, ad\u0131n\u0131 ve ilham\u0131n\u0131, k\u0131\u015f\u0131n ve ek oksijen olmadan zirveye ula\u015f\u0131lan en se\u00e7kin, 8.000+ metrelik da\u011flar\u0131n sonuncusu olan K2'nin en \u00fcnl\u00fc rotalar\u0131ndan birinden alm\u0131\u015ft\u0131r. \"Sihirli Hat\", kurulu\u015fun at\u0131l\u0131mlar\u0131 h\u0131zland\u0131rma ve hedefe y\u00f6nelik tedaviler olmaks\u0131z\u0131n KF toplulu\u011funun son 10%'si i\u00e7in bir tedavi bulma y\u00f6n\u00fcndeki acil misyonu i\u00e7in bir metafor olarak hizmet etti - KF'nin son zirvesi.<\/p>\n<p>Kampanya \u015funlar\u0131 i\u00e7eriyordu: EE'nin 2021 kampanya videosunu i\u00e7eren bir saatlik Sanal Video Pr\u00f6miyeri, KF toplulu\u011funun yer ald\u0131\u011f\u0131 d\u00f6rt referans videosu, Emily'nin 36. do\u011fum g\u00fcn\u00fc \u015ferefine sanal bir Do\u011fum G\u00fcn\u00fc Partisi ve Kampanya \u015e\u00fckran Etkinli\u011fi, kapsaml\u0131 e\u015fler aras\u0131 ba\u011f\u0131\u015f toplama, bir CharityBuzz \u00e7evrimi\u00e7i a\u00e7\u0131k art\u0131rmas\u0131 ve sosyal medyada bir ayl\u0131k hikaye anlat\u0131m\u0131.<\/p>\n<p>Kampanya, 8 Aral\u0131k 2020'de \u015fu \u015fekilde ba\u015flat\u0131ld\u0131 <a href=\"https:\/\/www.emilysentourage.org\/tr\/emilys-entourage-debuts-the-magic-line-launches-push-to-the-final-summit-of-cf\/\" target=\"_blank\" rel=\"noopener\">Sanal Video Pr\u00f6miyeri<\/a> EE'nin y\u0131ll\u0131k kampanya videosunun ilk g\u00f6sterimi yap\u0131ld\u0131. Storied Studios'tan Joanna Rudnick taraf\u0131ndan y\u00f6netilen ve \"The Magic Line\" (Sihirli Hat) ad\u0131n\u0131 ta\u015f\u0131yan video, iki kad\u0131n ve \u00f6l\u00fcmc\u00fcl bir hastal\u0131\u011f\u0131n hikayesini payla\u015f\u0131yor.<\/p>\n<p><iframe title=\"Emily&#039;nin \u00c7evresi: Sihirli Hat\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/XtyxPqIXA80?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Etkinlikte ayr\u0131ca <a href=\"https:\/\/www.facebook.com\/EmilysEntourage\/videos\/151590480016320\/\">d\u00fcnya \u00e7ap\u0131nda da\u011fc\u0131 Adrian Ballinger ile bir r\u00f6portaj<\/a> (K2'ye zirve yapan d\u00f6rt Amerikal\u0131dan biri) ve Emily ve Liza, hayat kurtaran yeni KF tedavilerinin geli\u015fiyle hayatlar\u0131 z\u0131t y\u00f6nlere evrilen birka\u00e7 KF'li yeti\u015fkinin video yans\u0131malar\u0131 ve Emily'nin dikkat \u00e7ekici yeni hedefe y\u00f6nelik ila\u00e7lar\u0131n KF toplulu\u011funun 90%'si i\u00e7in yaratt\u0131\u011f\u0131 etki ve fayda g\u00f6rmeyen 10%'nin bir par\u00e7as\u0131 olarak kendi ger\u00e7ekli\u011fi hakk\u0131ndaki ki\u015fisel hikayesi.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15225 alignright\" src=\"https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-300x167.png\" alt=\"\" width=\"480\" height=\"267\" srcset=\"https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-300x167.png 300w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-1024x571.png 1024w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-768x428.png 768w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-1536x857.png 1536w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM-600x335.png 600w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/Screen-Shot-2021-01-26-at-9.09.40-AM.png 1918w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00d6n\u00fcm\u00fczdeki birka\u00e7 hafta boyunca kampanya, EE'nin sosyal medyada KF toplumundan referanslar da dahil olmak \u00fczere pr\u00f6miyer etkinli\u011finden bireysel videolar payla\u015fmas\u0131yla devam etti: <\/span><a href=\"https:\/\/vimeo.com\/493396722?fbclid=IwAR1FYxV0O_pmacu0OuXDf_gAQ0Dm2e5JkJpKNDD1qPHKrUHvf1ORnnhOD6U\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mary Frey<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vimeo.com\/493368724\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gunnar Esiason<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/vimeo.com\/493389826\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shelby Luebbert<\/span><\/a><span style=\"font-weight: 400;\">ve <\/span><a href=\"https:\/\/vimeo.com\/493373840\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Miguel Angel Rodriguez<\/span><\/a><span style=\"font-weight: 400;\"> (KF'li bir \u00e7ocu\u011fun ebeveyni). Mary ve Gunnar hayat kurtaran, mutasyon hedefli bir tedaviye ba\u015flad\u0131klar\u0131nda ya\u015fad\u0131klar\u0131 d\u00f6n\u00fc\u015f\u00fcm\u00fc anlatt\u0131lar. Shelby ve Miguel ac\u0131-tatl\u0131 ger\u00e7ekleri payla\u015ft\u0131lar - terapiden yararlananlar (\"90%\") i\u00e7in mutluluk, ancak terapinin \"son 10%\" i\u00e7in i\u015fe yaramamas\u0131ndan duyduklar\u0131 \u00fcz\u00fcnt\u00fc ve hayal k\u0131r\u0131kl\u0131\u011f\u0131. Videolar sosyal medyada geni\u015f \u00e7apta payla\u015f\u0131ld\u0131 ve bug\u00fcne kadar binlerce kez izlendi.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">E\u015fler aras\u0131 ba\u011f\u0131\u015f toplama kampanyan\u0131n ba\u015far\u0131s\u0131nda \u00f6nemli bir rol oynad\u0131 ve EE i\u00e7in yeni bir a\u015famaya i\u015faret etti. EE, \"Entourage \"\u0131n\u0131, s\u00f6z\u00fc yaymaya, eri\u015fimini geni\u015fletmeye ve kritik misyonunu desteklemek i\u00e7in fon toplamaya yard\u0131mc\u0131 olmaya \u00e7a\u011f\u0131rd\u0131. Bu ki\u015filer sadece EE'nin misyonunu kendi topluluklar\u0131yla payla\u015fmakla kalmad\u0131lar, ayn\u0131 zamanda yeni destek\u00e7iler kazanarak Entourage'\u0131 b\u00fcy\u00fctt\u00fcler ve EE'nin eri\u015fim alan\u0131n\u0131 geni\u015flettiler. E\u015fler aras\u0131 ba\u011f\u0131\u015f toplay\u0131c\u0131lar\u0131 $92,100 gibi kayda de\u011fer bir rakam toplad\u0131. EE y\u00f6netim kurulu \u00fcyesi Joan Denenberg'in \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, arkada\u015flar\u0131n ve ailelerin sanal tiyatronun \"s\u0131ralar\u0131n\u0131 doldurmaya\" davet edildi\u011fi \"Fill-A-Row\" ve Erin Shanahan, Miguel Rodriguez ve Loreto Dominguez'in \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, son 10% i\u00e7in hayat kurtaran at\u0131l\u0131mlar\u0131 h\u0131zland\u0131rmak amac\u0131yla hikayelerini payla\u015fan KF aileleri ve destek\u00e7ilerinden olu\u015fan \"The CureFinders Crew\" da bu \u00e7abalar aras\u0131ndayd\u0131.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-15323 alignright\" src=\"https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1-300x206.jpg\" alt=\"\" width=\"480\" height=\"330\" srcset=\"https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1-300x206.jpg 300w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1-1024x703.jpg 1024w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1-768x527.jpg 768w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1-600x412.jpg 600w, https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_6855-2-1.jpg 1153w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Kampanya, 12 Ocak 2021 tarihinde Emily'nin k\u0131z karde\u015fi Julia Kramer-Golinkoff'un sunuculu\u011funu yapt\u0131\u011f\u0131 ve Jill ve Mark Fishman, Eli ve Pauline Neerman Vakf\u0131, Marta ve Robert Addelson, Marcia ve Ned Kaplin Vakf\u0131, Leonard Abramson, Miriam\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bernstein, Kenneth ve Gloria Friedman Hay\u0131rseverlik Fonu ve Richard N. Paulsen. Samimi gecede Kramer-Golinkoff ailesinden \u00f6zel kat\u0131l\u0131mlar, kampanya ba\u011f\u0131\u015f\u00e7\u0131lar\u0131na, sponsorlara ve destek\u00e7ilere te\u015fekk\u00fcr, Emily'nin konu\u015fmas\u0131, pasta ve mumlar ve <a href=\"https:\/\/www.facebook.com\/EmilysEntourage\/videos\/217891619818184\" target=\"_blank\" rel=\"noopener\">Liza'dan Emily'ye bir videoda payla\u015f\u0131lan do\u011fum g\u00fcn\u00fc mektubu<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\"The Magic Line\" sanal kampanyas\u0131 ve y\u0131ll\u0131k \u00e7a\u011fr\u0131s\u0131 $1M hedefini a\u015farak $1,027,800'den fazla ba\u011f\u0131\u015f toplad\u0131. Fonlar 1.419 ba\u011f\u0131\u015f\u00e7\u0131 ve 149 sponsordan geldi. Video pr\u00f6miyeri ve do\u011fum g\u00fcn\u00fc partisi aras\u0131nda 23 \u00fclke ve 45 eyaletten yakla\u015f\u0131k 1.400 ki\u015fi kay\u0131t yapt\u0131rd\u0131. Kampanyan\u0131n bir par\u00e7as\u0131 olarak EE, sosyal medyada 30.000'den fazla g\u00f6r\u00fcnt\u00fclenme ve 50.000 g\u00f6sterim elde eden yedi video haz\u0131rlad\u0131.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kampanya, son 10% i\u00e7in hayat kurtaran ara\u015ft\u0131rma ve ila\u00e7 geli\u015ftirmeyi h\u0131zland\u0131rmak gibi tek bir hedefe odaklanm\u0131\u015f olan EE'nin devam eden \u00e7al\u0131\u015fmalar\u0131n\u0131 bir kez daha hat\u0131rlatt\u0131.<\/span><span style=\"font-weight: 400;\">Emily's Entourage, Sihirli Hat kampanyas\u0131n\u0131n sponsorlar\u0131na te\u015fekk\u00fcrlerini sunar.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Sponsorlar\u0131n, destek\u00e7ilerin ve katk\u0131da bulunanlar\u0131n tam listesi i\u00e7in, <\/span><a href=\"https:\/\/www.classy.org\/campaign\/current-sponsors-and-committees\/c307672\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">buraya t\u0131klay\u0131n.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>With the Covid pandemic putting a halt to in-person fundraising events in 2020, Emily\u2019s Entourage (EE) sought to reinvent its annual campaign in true EE fashion by dreaming big and thinking differently. Moving beyond a \u201cvirtual gala,\u201d the EE team developed a month-long, multi-media campaign to replace its annual in-person gala and appeal. Themed \u201cThe&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/www.emilysentourage.org\/tr\/magic-line-campaign-exceeds-goals-takes-ee-to-new-heights\/\" class=\"excerpt-read-more\">Daha fazla bilgi edinin<\/a><\/p>","protected":false},"author":1281,"featured_media":15285,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[{"_seopress_pro_rich_snippets_type":"none"}],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-15277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"jetpack_featured_media_url":"https:\/\/www.emilysentourage.org\/wp-content\/uploads\/IMG_72920DFFCC38-1.jpeg","jetpack_sharing_enabled":true,"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/posts\/15277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/users\/1281"}],"replies":[{"embeddable":true,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/comments?post=15277"}],"version-history":[{"count":5,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/posts\/15277\/revisions"}],"predecessor-version":[{"id":20552,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/posts\/15277\/revisions\/20552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/media\/15285"}],"wp:attachment":[{"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/media?parent=15277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/categories?post=15277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.emilysentourage.org\/tr\/wp-json\/wp\/v2\/tags?post=15277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}