{"id":15221,"date":"2021-02-02T15:50:46","date_gmt":"2021-02-02T20:50:46","guid":{"rendered":"https:\/\/www.emilysentourage.org\/?p=15221"},"modified":"2021-02-02T15:52:01","modified_gmt":"2021-02-02T20:52:01","slug":"emilys-entourage-debuts-the-magic-line-launches-push-to-the-final-summit-of-cf","status":"publish","type":"post","link":"https:\/\/www.emilysentourage.org\/it\/emilys-entourage-debuts-the-magic-line-launches-push-to-the-final-summit-of-cf\/","title":{"rendered":"L'Entourage di Emily debutta con \"La linea magica\" e lancia la spinta verso il vertice finale di FC"},"content":{"rendered":"

Emily\u2019s Entourage (EE) has never shied away from a challenge. That is to be expected for an organization that is speeding life-saving research and drug development for those with nonsense mutations of Cystic Fibrosis (CF). \u201cCannot be done” is simply not an option.<\/span><\/p>\n

But this year, EE grappled with the impossible. The global COVID pandemic put EE\u2019s signature annual fundraising event in jeopardy. There would be no December gala, no live gathering of the EE community.<\/span><\/p>\n

As that reality took hold over the summer, EE pivoted and took a leap of faith, creating a virtual, month-long, multi-media campaign inspired by another seemingly impossible challenge\u2014a winter ascent of K2 without supplemental oxygen. K2 is the last of the most elite, 8,000+ meter mountains to be summited in winter. One of the most famous routes up K2, \u201cThe Magic Line,\u201d served as the namesake and metaphor for EE\u2019s campaign\u2014representing the organization\u2019s urgent mission to speed breakthroughs and a cure for the final 10% of the CF community without targeted therapies\u2014the final summit of CF.<\/span><\/p>\n

The Magic Line campaign launched on December 8, 2020 with a Virtual Video Premiere event featuring the debut of EE\u2019s annual campaign video<\/a>. Directed by Joanna Rudnick of Storied Studios, the video, also titled “<\/span>The Magic Line<\/span>,” shares the story of two women and one fatal disease. <\/span>Their stories were the same, until one day, they were not. When a breakthrough drug gets approved for 90% of the CF community, one woman gets a second lease on life, while the other falls in the 10% that do not. “<\/span>The Magic Line” <\/span>highlights the fine, seemingly random line that dictates everything\u2014even life and death. As the video makes clear, however, lines are not permanent. They are bendable and moveable.<\/span><\/p>\n