2020 Year-End Campaign
The Magic Line: A Virtual Campaign to Conquer the Final CF Summit
Virtual Video Premiere and Campaign Launch
Tuesday, December 8, 2020
Anchored by two unique virtual events at the launch and culmination of the campaign, “The Magic Line” unites a global community around our shared goal of fast breakthroughs for nonsense mutations of CF.
The campaign theme, “The Magic Line,” is inspired by a route to the top of K2, the last of the most elite, 8,000+ meter mountains to be summited in the winter. It is a metaphor for our urgent mission to speed breakthroughs for the final 10% of the CF community without targeted therapies—the final summit of CF. The theme serves as a powerful reminder that we can do hard things, and often it is the toughest challenges that end up being the most worthwhile.
For additional information or corporate sponsorship opportunities, contact events@emilysentourage.o
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