Anchored by two unique virtual events at the launch and culmination of the campaign, “The Magic Line” unites a global community around our shared goal of fast breakthroughs for nonsense mutations of CF.
The campaign theme, “The Magic Line,” is inspired by a route to the top of K2, the last of the most elite, 8,000+ meter mountains to be summited in the winter. It is a metaphor for our urgent mission to speed breakthroughs for the final 10% of the CF community without targeted therapies—the final summit of CF. The theme serves as a powerful reminder that we can do hard things, and often it is the toughest challenges that end up being the most worthwhile.
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